Last Updated: 28 October 2026
This policy covers our website and all of our products. We collect as little as we can get away with, we don't sell anything to anybody, and we never send your data to an AI service.
If you're a business customer using the Inventory Forecaster, section 2A is the part that matters to you, and our Data Processing Agreement is the formal contract. If you use Goods In on a warehouse scanner, section 2B is your part — the short version is that your purchase orders and counts go straight to your own Linnworks account and are never stored on our servers.
Englander and Englander AI are trading names of Just Horse Riders Limited, a company registered in England and Wales (company number 08856942) ("we", "our", or "us"). Our registered office is Nursery Farm, Isherwood Road, Carrington, Manchester M31 4BH.
We are registered with the UK Information Commissioner's Office (ICO) as a data controller, registration reference ZA869425.
We are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose and safeguard information across:
Where a section applies to one product only, we say so.
We comply with UK GDPR, EU GDPR (where applicable), the UK Data Protection Act 2018, and the ePrivacy Directive (Cookie Law).
We do not send your data — personal or business — to any artificial intelligence or machine learning service, and we do not use it to train models. Our forecasting is conventional statistics performed inside our own database. If this ever changes, we will update this policy and notify affected customers in advance.
When you connect your Linnworks account, we may access:
If you book a demo on our website, we collect your name, your email address, your answers to the short questions on the demo page (including whether you use Linnworks) and the time you choose. These go to Cal.com, the booking calendar we use, which adds the demo to our calendar and sends you the invitation with a Google Meet link. Our website itself does not store them. If the calendar is ever unavailable, the page instead prepares an email from your own email program to support@englander.ai with the same details, which you choose whether to send.
Your answers to the questions — never your name or email — are also counted in Google Analytics, in line with your cookie choice (see section 4).
After you book, the page shows a weather example for your area. Your browser works out the nearest major city from your device's time zone and asks MET Norway (the Norwegian Meteorological Institute) for that city's forecast. MET Norway receives the city's map position and, as with any website your browser contacts, your IP address. We receive nothing from it.
This section applies if your business subscribes to the Englander Inventory Forecaster.
For the data you bring into the Service from your Linnworks account, you are the data controller and we are your data processor — we handle it on your instructions to provide the Service. The formal terms are in our Data Processing Agreement, which applies automatically as part of your subscription.
We act as controller in our own right for a narrower set of information: your account owner's business contact details, our billing and invoicing records, and support correspondence.
Mostly business data rather than personal data:
The Service does not store your own customers' details. It deals in products, stock and sales figures — not the people who bought things. No consumer or end-customer personal data is collected by it.
Subscriptions to the Inventory Forecaster are bought and paid for through the Linnworks Application Store, using the Linnworks Payment Gateway. Linnworks takes the payment under your own agreement with Linnworks; we never see or store your payment details. We hold only billing contact details and the plan Linnworks tells us you are on.
(Location Confirmation is billed the same way, through the Linnworks Application Store — see section 6.)
A small number of specialist providers host and run the Service on our behalf. Every one of them, what it does and what it can see, is listed at englander.ai/sub-processors. We give at least 30 days' notice before adding a new one, and you may object.
Our staff can access your account when needed to provide support, investigate a fault, or where the law requires it. We would rather tell you that than have you discover it. Access is limited to staff who need it and every access is logged. You can ask us for a record of when your account was accessed and why, by emailing privacy@englander.ai.
You can export your data at any time while subscribed, and you can ask us to delete it at any time — we will action a deletion request within 30 days. When a subscription ends, deletion happens automatically on the timetable in section 7.
This section applies if your business uses Goods In — our warehouse app for booking in supplier deliveries against Linnworks purchase orders. Where it differs from the general sections above, this section is the one that applies. The contract for the app itself is in the Goods In Terms of Service.
To use Goods In you create an account with an email address and a password. Passwords are handled by Firebase Authentication and are stored only in salted, hashed form. We never see or hold your password in readable form.
When you install Goods In from the Linnworks Application Store, we store:
The install token stays on our server and is never sent to the scanner. We also read your plan and trial status from Linnworks, so the app knows whether your subscription is active.
Your purchase orders, the items on them and the quantities you count pass directly between the scanner and your own Linnworks account. We do not store them on our servers.
The scanner keeps the delivery you are part-way through on the device itself, so your counts survive the app closing, the scanner restarting or the Wi-Fi dropping. That copy stays on your device.
When something breaks, Firebase Crashlytics receives the crash details, the device model and Android version, an anonymous account ID (your Firebase user ID — never your email address) and your Linnworks account ID. The Linnworks account ID is there so we can tell which customer is affected and fix the fault for you.
Google Play Integrity, through Firebase App Check, confirms that requests come from the real app rather than from something pretending to be it.
Account-confirmation and password-reset emails are sent through Resend.
Goods In is billed through the Linnworks Payment Gateway as part of your Linnworks subscription. We never see your card details.
Goods In collects no usage analytics. The usage statistics in section 2.2 (pages viewed, features used, scan frequency) do not apply to it — we do not measure how your team uses the scanner. The only diagnostic data the app sends is the crash reports described in 2B.4. There is no advertising, no advertising ID, and no AI or machine-learning service in the app.
When you remove Goods In in Linnworks, we delete the Linnworks install token straight away. That ends our access to your Linnworks account.
We keep a small record — your Linnworks user ID, email address and the relevant dates — so that our support team can see the history, and so that a later reinstall is recognised as yours rather than treated as a brand-new trial. You can ask us to delete that record too, by emailing privacy@englander.ai.
You can ask us to delete your Goods In account at any time. Email privacy@englander.ai from the email address you sign in with, saying “delete my Goods In account”. Sending it from that address is how we know the request really comes from you.
What we delete:
What we keep: your Linnworks user ID and the dates the app was installed and uninstalled. We keep those so that a free trial cannot be started again on the same Linnworks account.
Crash reports are not deleted on request. Our crash reporting tool stores them by device rather than by person, so we cannot pick out the reports belonging to one account. Every crash report is deleted automatically 90 days after it is made.
Your Linnworks account is not affected. Deleting your Goods In account changes nothing inside Linnworks — your purchase orders, your stock and any deliveries you have already booked in all stay exactly as they are. We never held them in the first place (see 2B.3).
You do not have to delete everything. If you would rather we removed only part of your data, email the same address and tell us which part, and we will do that instead (crash reports aside, as above).
We use your information to:
We use cookies and similar technologies on our website for:
We use Google Analytics and, where applicable, Google Ads. These services help us understand site usage and, if you consent, may support advertising and remarketing.
Our website uses Google Consent Mode v2 in Advanced Mode. This means that Google tags adjust their behaviour based on your consent choices:
We send consent signals for:
analytics_storagead_storagead_user_dataad_personalizationWhen consent for cookies is denied, Google receives only privacy-safe signals ("cookieless pings") that do not use cookies or other identifiers. These include basic information such as timestamp, referrer URL and general device/browser information. Google may use these pings for aggregated, modelled reporting.
You can manage your cookie preferences at any time using the "Cookie settings" link in the footer of our website. This allows you to:
Note: Strictly necessary cookies cannot be disabled as they are required for the site and app to function correctly.
Your cookie preferences are stored for 12 months, after which you will be asked to provide consent again. You may also change or withdraw your consent at any time using the "Cookie settings" link.
We take data security seriously and apply the following measures:
What we don't claim: we do not hold ISO 27001, SOC 2, Cyber Essentials or equivalent certification, and we have not commissioned a third-party penetration test. We would rather say so plainly. The full list of measures for the Inventory Forecaster is in Annex 2 of our Data Processing Agreement.
We do not sell your personal information, we do not share it with other customers, and we do not send it to any AI or machine learning service.
We share information only with the providers that help us run our services:
Your own Linnworks account is your system, not a provider of ours — we read from it and write to it on your instructions under your own agreement with Linnworks.
You have the right to:
To exercise your rights, contact: privacy@englander.ai
Our service is not intended for users under 16 years of age. We do not knowingly collect data from children. If you believe a child has provided us with personal data, please contact us.
Your data is stored in UK/EU data centres. Inventory Forecaster data is held in a database hosted in Frankfurt, Germany (EU).
Some of the providers listed in section 6 are incorporated in the United States. Where personal data is transferred outside the UK or EEA, we rely on the UK International Data Transfer Addendum to the EU Standard Contractual Clauses, or another lawful transfer mechanism, together with each provider's own published safeguards.
We may update this Privacy Policy to reflect changes in our practices or legal requirements. We will post the updated version on this page and adjust the "Last Updated" date accordingly.
For privacy-related questions or to exercise your rights, contact: